The target audience is sustainable people.
Ecuador is the producer because they have sustainable processes. The word chaco is a Ecuadorian slang word, which means take a break/chill, which works since you break a chocolate bar to eat it. I played further into the word by illustrating a break in the logo with flavour bursting out of it. To continue with the brand story I used the vibrant blankets seen in Ecuadorian culture as the assets, making it look like the products are being wrapped up by the blankets.
Logo
Style Guide
Mockups
Dielines
