The target audience is new young snowboarders.
To target new young snowboarders I made the brand very fun, using elements of grunge design. Along with giving the brand a welcoming message, of inclusivity. The poster is going to be in a window on a busy street so I chose to make it very eye catching. I also continued elements of grunge design into the website, but I toned it down a lot to focus on legibility.
Logo
Poster
Website
