This project was for a new cafe with a jazz theme. They needed branding, a logo, a menu, and some socials. The target audience is a younger demographic who are interested in the arts.
To target a younger demographic I took a modern take on jazz, including vibrant colours and modern illustrations. The logo kept a modern look while taking on the theme by using a whole note as the O. During my research orange appeared to be the most common colour in jazz art, so I chose that vibrant orange along with the teal which is a complementary colour. Then for the assets I used elements from instruments, and a subtle sound wave pattern in the background.
Logo
Menu
Social
Illustrations
